A business owner from Wales and his partner have bought the entire contents of a toy shop to give to families in need this Christmas.
Ryan Powell purchased every single toy left at D.Emlyn Lloyd in South Wales for families in need.
He decided to splash the cash after the announcement in Wales that all non-essential shops were to close.
Mr Powell, and his business partner Paul Jones wanted to help the many in-need parents.
Many parents had been waiting for their last pay-cheque before Christmas to buy gifts, only to see the shops all suddenly forced shut.
Mr Powell said: “I am an employer, we employ around 80 people. I know that many people are reliant on their last wage before Christmas to go shopping.
“I know there are people waiting for their Universal Credit and last wage who I thought will be struggling.
“Me and my wife were thinking of what we could do to help when we saw D.Emlyn Lloyds post that they have lots of toys left for sale. I got in touch with them and said I will buy them all.”
The businessmen from Pontypridd had arranged with the shop to purchase all the toys at cost price, meaning the shop made no profit.
The businessmen then posted on Facebook, urging those families in need to reach out.
He said the original post received thousands of shares and hundreds of messages within minutes of the post going online.
“Trying to read through all the message to sort out who could get what, I was doing it with a lump in my throat and tear in my eyes, knowing the struggle people have been through this year,” he added.
“I just wish I had did it sooner. The response I had is nothing like I expected.
“The people that messaged me were waiting for their final pay and benefits. There are single parents who haven’t wanted to risk taking their children out shopping. I am just sorry I didn’t start this earlier.”
Thanks to the kindness of the two men, around 70 children from 25 families have been helped.
Mr Powell is looking for other ways to help.
His friend Margaret Rees is also helping arrange delivery of the gifts as well as shopping to pick up a couple of more items for families in need.
“I am overwhelmed with the response. It is heartbreaking because of what people are going through.”